Elisabeth Curtis
Marketing and Communications Professional
As an accomplished communications professional, I specialize in strategic planning, content development, and internal and external communications.
I bring strong leadership and project management skills to every project. I am passionate about leveraging storytelling to drive meaningful change.
Strengths Based Leadership
I implement strengths-based leadership by recognizing and empowering the unique skills of my team members, allowing them to take ownership of projects and foster professional growth. I cultivate a growth mindset by encouraging continuous learning, supporting innovation, and embracing challenges as opportunities for both personal and team development, which drives our success in marketing and communications.​​​
My top 5 Clifton Strengths
Achiever®
I thrive on hard work and productivity and possess a great deal of stamina.
Intellection®
I enjoy deep thinking and intellectual discussions, often reflecting on ideas that strengthens my strategic thinking.
Input®
I’m constantly collecting information, ideas, and even relationships, driven by the need to archive and understand things.​
Learner®
I am passionate about learning and improving, finding excitement in the process of growth rather than just the outcome.​
Developer®
I take great satisfaction in helping others grow, recognizing and nurturing their potential through every step of progress.
Featured Projects
1
Website
Improvements
Major website overhaul of all college department pages for 12 departments and 2 interdisciplinary units resulting in an 11,397.5% increase in page views and a 10,908.1% increase in new users and 37.2%. increased engagement over two years.
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Built a robust online news presence.
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Built an alumni and student success page for every department. Example here.
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Built webpages for annual events. Example here.
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Implemented accessibility measures.​​​
2
Social Media Management
Developed a social media strategy with our media specialist that grew our reach to 101,906 views and 6,000 interactions (up 1.2%) in the last year alone.
Initiated successful partnerships across units like Athletics, The Graduate School, and Alumni to promote events and boost social media engagement. With the design and social media management skills of my Marketing Specialist, a single collaboration with Academic Affairs generated 18K views, 50% from non-followers, reaching 8K unique individuals and driving 1,317 interactions. The campaign increased visibility with 797 comments, 117 shares, and 130 new followers.
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I managed the online presence for our Dean on LinkedIn. Over the past two years her LinkedIn following has increased by 780 and generated 74,367 impressions.
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Established a digital media library with hundreds of assets to use in our materials.
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Increased live social media engagement and implemented a video-driven promotional strategy utilizing and mentoring student interns.
3
Impactful
Communications
Created and shared a report that led to $10,000 annual support for Undergraduate Student Travel, enabling experiential and professional growth for students.
Worked with our designer to create a report used by college leadership—including the President, Associate VP for Government Relations, Outreach and Retention Director, and the Dean—to build public support and request funding for a key high school outreach program. State leaders have been impacted by this report.
Collaborated with the Dean and Philanthropic Advisor on communications projects, including podcasts (example here) and story series (example here), that re-engaged alumni and donors, resulting in donations and sponsorships for scholarships and events and built up donor relationship funnel.
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Worked with Dean on annual communications for college faculty, staff, ISU leadership to develop and communicate the vision and goals each year.
Student Content
I managed and coordinated creation of our Academic Integrity video, which was filmed and edited by one of my interns and distributed across our college for faculty.
Inspiring Stories
Mel Anderson overcame great obstacles to accomplish her dream of obtaining a doctorate that was for herself. It was a privilege to share her story.
Presentations and Scripts
Presentations and scripts I helped develop and designed include remarks, presentations, and scripts for the dean for both internal and external communications.
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Monthly Newsletters
Newsletters are currently sent to over 6,000 people, with a 59.4% open rate and a 3.4% click rate, compared to the industry averages of 39% and 1.6%, respectively, for education.
October 2024 Newsletter
Students get a photo op with author David Grann
Event Promotions
Our team handled promotions of over 40 events for the fall 2024 semester alone.
Some of our events are important collaborations with partners.
Visiting writer outreach with the Idaho Humanities Council
DuBot infographic
Google analytics bar graph
DuBot infographic